Apprenticeship - Growth Marketing Project Specialist M H/F CMA CGM

Within RMC BFM's Growth Marketing team, you will play a key role in user acquisition, retention and engagement.Your responsibilitiesDigital Performance Management:- Analyze and monitor the performance of various platforms: websites, applications, CTV and external platforms, as well as different verticals (publishing, streaming).- Develop tools and dashboards to track objectives and KPIs, including audience, engagement, acquisition and retention.- Measure the impact of implemented initiatives.- Provide reports and in-depth analyses to business teams and editorial departments, enabling them to adjust their strategies based on performance results.Audience Development & Acquisition:- Recommend and implement audience growth strategies in collaboration with cross-functional teams, including Product, Platforms, SEO and Technology.- Implement app growth levers such as SEA and ASO.- Monitor acquisition campaigns focused on traffic and app growth.App Marketing:- Optimize the visibility of our applications across app stores (App Store, Google Play, etc.) through ASO (App Store Optimization) initiatives.- Provide recommendations to improve the visibility and conversion rate of app store listings: keywords, visuals, descriptions, etc.- Identify and activate new growth opportunities to increase visibility and engagement around the Group's content, products and programs.- Develop concrete and innovative action plans to maximize the impact of marketing campaigns.- Ensure that marketing initiatives are aligned with growth objectives and audience expectations.Profile- Educational background in Digital Marketing, Business School or University.- Curious, rigorous and analytical, with strong problem-solving skills.- Good understanding of the digital ecosystem.- Strong interest in current affairs and the media industry.Would you like to develop your growth marketing skills within a major media group and make a tangible contribution to its digital challenges? Apply now!Apprenticeship: 1 or 2 yearsLocation: Paris 15th arrondissementAll our job opportunities are open to people with disabilities.
Localisation : 75001 Paris

RMC BFM Group, the third-largest private media group in France, offers a rich editorial offering combining high-quality continuous news coverage, both national and regional, with a wide range of entertainment content.