Trade Marketing Executive (Off & On Trade) AB InBev Europe

Trade Marketing Executive (Off & On Trade)

 

Within the Trade Marketing team, you will play a crucial role in the development and implementation of activation strategies for our portfolio of brands with our clients.

 

We are looking for an individual who is eager to contribute to the creation of a robust activation plan aligned with our key sales moments, and impactful advertising materials to showcase our brands in the field. Project management, advertising material creation, and budget monitoring will be second nature to you.

 

At AB InBev, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Bud, Stella Artois, Corona and crafting meaningful moments are what inspire us.  

 

We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive and rewarding future. Turning any challenge into an opportunity. So let’s take on the challenge together. Cheers to dreaming big!

 

The role:

• Strategy:

  • Contribute to the development of the Trade Marketing activation plan (Game Plan) in collaboration with internal ABinBev teams, aligning with brand priorities and key sales moments.

• Creativity:

  • Generate impactful advertising materials and activations in collaboration with external agencies (briefing, validation of visuals by marketing and legal teams).

• Project Management:

  • Oversee projects from start to finish (creation of elements, ordering, managing delivery timelines, storage, and dispatch to the field).

  • Analyze the post-performance of created materials (ROI, utilization rates, field feedback).

• Budget Management:

  • Construct and monitor the budget throughout the year.

  • Improve budget tracking processes.

  • Participate in end-of-month budget closing.

• Internal Collaboration:

  • Maintain regular contact with sales teams to understand field needs.

  • Implement projects for clients with key accounts, understanding the challenges of retailers/distributors.

  • Develop shelf-back materials and analyses with Category Managers.

  • Monitor budget with the finance department.

• External Collaboration:

  • Liaise with external agencies for the development of advertising materials.

  • Brief agencies and maintain regular contact with our logistics provider to manage storage and ensure the dispatch of advertising materials to clients or sales teams.

Who we’re looking for:

• At least 2-3 years of experience in Trade Marketing or similar.

• Understanding of the field and the challenges faced by our clients.

• Proficiency in Microsoft Office (Excel, Word, PowerPoint).

• Fluent in French and English.

• Attention to detail and organizational skills.

• Adaptability and great commercial skills.

 

Next to a Competitive  base salary, we put our people first by providing extra benefits:  

• Competitive Annual Bonus   

• Annual allowance to taste our delicious BEER  

• Meal vouchers, Premium, allowances, gifts per company policy  

• Unique Parental leave  

• Competitive Life insurance and Disability plan  

• Learning & Development opportunities (LinkedIn Learning/ Workday Learning/Mentoring)  

• Multiple wellbeing support Initiatives 

 

What you can expect from us:   

In this role, you’ll have the potential to transform our business and your career. You’ll get the support and mentor you need to succeed. We’re a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded. We encourage you to think big and go after your goals. You’ll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.  

We are building a team that’s more supportive, more inclusive and more collaborative. A team that’s diverse in background, skills and experience.  

So if you dream big but are concerned you’re not a perfect fit against the job description, we’d still encourage you to apply. You may just the right candidate to help us create a future with more cheers. 

As the leading global brewer, we are committed to bringing people together for a better – and more equal – world. A more equal world starts when everyone can thrive. At AB InBev we value the diversity of cultures, perspectives, skills and experiences within our workforce, and we strongly encourage women, people of colour, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. 

 

#LI-ABI ZoneEUR 

Avec son siège social à Louvain, en Belgique, AB lnBev est le plus grand brasseur du monde. Nous sommes basés dans 16 pays européens, avec cinq unités commerciales, et 16 brasseries. Et cette envergure repose sur des bases solides. Notre histoire remonte à plus de 600 ans, à l'époque où les moines français brassaient leur première bière Leffe. 

Aujourd'hui, en travaillant avec des marques comme Stella Artois, Corona et notre marque américaine Budweiser, nous continuons à rêver en grand. Nous brassons les bières les plus appréciées au monde, construisons des marques emblématiques et créons des expériences significatives.